Bankalararas\u0131 Kart Merkezi (BKM), T\u00fcrkiye’nin \u00d6deme Y\u00f6ntemi (TROY) logolu kartlara ili\u015fkin 2024 verilerini payla\u015ft\u0131.<\/p>\n
TROY logosuna sahip kart say\u0131s\u0131 2024 sonu itibar\u0131yla \u00f6nceki y\u0131la g\u00f6re y\u00fczde 100 artarak 50 milyona ula\u015ft\u0131.<\/p>\n
Buna g\u00f6re, TROY logolu kartlarla 2024’te ger\u00e7ekle\u015ftirilen i\u015flemlerin tutar\u0131, bir \u00f6nceki y\u0131la k\u0131yasla 6 kat\u0131na \u00e7\u0131karak 2,1 trilyon liray\u0131 ge\u00e7ti.<\/p>\n
TROY’un pazar pay\u0131 8 puanl\u0131k art\u0131\u015fla y\u00fczde 18,3 oldu.<\/p>\n
“YAYGIN KULLANILIYOR”<\/strong><\/p>\n A\u00e7\u0131klamada g\u00f6r\u00fc\u015flerine yer verilen BKM Genel M\u00fcd\u00fcr\u00fc Ozan Deniz, TROY logolu kartlar\u0131n T\u00fcrkiye’de t\u00fcm ticaret noktalar\u0131nda ve e-ticaret platformlar\u0131nda yayg\u0131n kullan\u0131m\u0131n\u0131 sa\u011flad\u0131klar\u0131n\u0131 anlatt\u0131.<\/p>\n “\u015eEH\u0130R \u0130\u00c7\u0130 ULA\u015eIMDA TROY’UN KULLAMININ ARTMASINI \u0130ST\u0130YORUZ”<\/strong><\/p>\n Deniz, \u015fehir i\u00e7i ula\u015f\u0131mda TROY’un kullan\u0131m\u0131n\u0131n art\u0131r\u0131lmas\u0131 i\u00e7in yapt\u0131klar\u0131 \u00e7al\u0131\u015fmalardan bahsederek, \u015fu ifadeleri kulland\u0131:<\/p>\n Ak\u0131ll\u0131 telefonlar arac\u0131l\u0131\u011f\u0131yla temass\u0131z \u00f6deme yap\u0131labilmesi, giyilebilir temass\u0131z \u00f6deme teknolojileri gibi yenilikler de TROY’un b\u00fcy\u00fcmesine katk\u0131 sa\u011flayacakt\u0131r. \u00d6te yandan TROY’un uluslararas\u0131 alanda ge\u00e7erlili\u011fini geli\u015ftirmeye y\u00f6nelik i\u015f birliklerini de art\u0131r\u0131yor ve buna y\u00f6nelik \u00f6nemli yeni geli\u015fmeleri de yak\u0131n zamanda payla\u015fmay\u0131 planl\u0131yoruz.<\/p>\n “2025’TE TROY’UN PAZAR PAYININ Y\u00dcZDE 30’A ULA\u015eMASINI HEDEFL\u0130YORUZ”<\/strong><\/p>\n 2025’te en temel hedefimiz ise her kullan\u0131c\u0131da en az bir TROY kart bulunmas\u0131n\u0131 ve kullan\u0131mda \u00f6nceli\u011fin TROY olmas\u0131n\u0131 sa\u011flamakt\u0131r. Bu sayede 2025’te TROY’un pazar pay\u0131n\u0131n y\u00fczde 30’a ula\u015fmas\u0131n\u0131 hedefliyoruz.<\/p>\n “L\u0130DER OLACAK”<\/strong><\/p>\n Bu noktada TROY’un en b\u00fcy\u00fck g\u00fcc\u00fc yine \u00fclkemizin markas\u0131n\u0131 sahiplenerek ve severek kullanan vatanda\u015flar\u0131m\u0131z\u0131n tevecc\u00fch\u00fc olacakt\u0131r. Bu g\u00fcc\u00fcn yan\u0131 s\u0131ra sekt\u00f6r payda\u015flar\u0131m\u0131zla el birli\u011fi ve g\u00fc\u00e7l\u00fc kamu deste\u011fiyle TROY’un, geli\u015fimini s\u00fcrd\u00fcrerek yak\u0131n gelecekte lider konuma gelece\u011fine g\u00f6n\u00fclden inan\u0131yoruz.<\/p>\n","protected":false},"excerpt":{"rendered":" Bankalararas\u0131 Kart Merkezi (BKM), T\u00fcrkiye’nin \u00d6deme Y\u00f6ntemi (TROY) logolu kartlara ili\u015fkin 2024 verilerini payla\u015ft\u0131. TROY logosuna sahip kart say\u0131s\u0131 2024 sonu itibar\u0131yla \u00f6nceki y\u0131la g\u00f6re y\u00fczde 100 artarak 50 milyona ula\u015ft\u0131. Buna g\u00f6re, TROY logolu kartlarla 2024’te ger\u00e7ekle\u015ftirilen i\u015flemlerin tutar\u0131, bir \u00f6nceki y\u0131la k\u0131yasla 6 kat\u0131na \u00e7\u0131karak 2,1 trilyon liray\u0131 ge\u00e7ti. TROY’un pazar pay\u0131 8 […]<\/p>\n","protected":false},"author":1,"featured_media":1517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[22],"class_list":["post-1515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kirklareli","tag-ekonomi"],"views":185,"_links":{"self":[{"href":"https:\/\/marmarahabermerkezi.com\/index.php\/wp-json\/wp\/v2\/posts\/1515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marmarahabermerkezi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marmarahabermerkezi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marmarahabermerkezi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marmarahabermerkezi.com\/index.php\/wp-json\/wp\/v2\/comments?post=1515"}],"version-history":[{"count":0,"href":"https:\/\/marmarahabermerkezi.com\/index.php\/wp-json\/wp\/v2\/posts\/1515\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marmarahabermerkezi.com\/index.php\/wp-json\/wp\/v2\/media\/1517"}],"wp:attachment":[{"href":"https:\/\/marmarahabermerkezi.com\/index.php\/wp-json\/wp\/v2\/media?parent=1515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marmarahabermerkezi.com\/index.php\/wp-json\/wp\/v2\/categories?post=1515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marmarahabermerkezi.com\/index.php\/wp-json\/wp\/v2\/tags?post=1515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}